Swizz Beatz Takes Over

Swizz Beatz is a man that could kick back. What with his repertoire of hits as a producer and artist, his art collection and his multiple car and fashion lines, not to mention beautiful family, he COULD kick back. But he doesn't.

What struck MTV News UK most after meeting the man recently was his total commitment to everything he does. He wants to make music that lasts forever and start trends that reach around the globe.

With perhaps the catchiest beat of the year, we had to ask about the first cut off of Haute Living, an album that's ......not an album.....



Swizz was in town to show off his new sneaker range. He told us how his new collabo with Reebok is more than just a money spinner. His signature - the 'Kamikaze' - is, well, ah we'll let him tell you.....