Pixeltrees.com - Launch of new Charity!
Posted October 9th, 2008 by Laura
Last night after interviewing the Jonas Brothers in Soho, my MTV buddies and I dropped by the launch of Pixeltrees.com at The Rainforest Café in London.
Pixeltrees.com is a website aiming to sell pixels of advertising space in order save a million trees. Realising businesses have to make a profit, ya know since they’re a business and all, one way is through advertising. So why not combine the two. Smart guys!
At the launch were some familiar faces from reality show Big Brother as well as some soap stars…. Ohh fancy! I was a bit more interested in the location of the launch - The Rainforest Café -and even made friends with the mechanical gorilla swinging from the ceiling ( that’s him in the photo behind me - I like that he doesn’t talk back).
But seriously the website is a great idea as the money generated from the sold pixels will be used to save trees in association with the World Land Trust. 1 tree = 1 pixel sold. A million pixels are available….. so yep you guessed it a million trees can be saved!