New Kanye Video

Now the last time a rapper decided to really sing his heart out on records he was soon shut down by the hip hop community. Ja Rule was massively successful during the earlier years of this decade until the emergence of 50 Cent and his decision to virtually end Ja Rule's reign as Hip Hop's No.1 artist.

Six or seven years on and rapper/producer Kanye West is definitely at the forefront of popular music, fast becoming a Hip Hop legend. Cue Mr. West (Vocoder and all) and we now have Kanye releasing a track where he sings from start to finish, titled 'Love Lockdown'.

After beating 50 Cent in their last album sales battle, as well as being part of Jay-Z's Roc-a-fella camp, who was ever going to be big enough to challenge or question him about this bold but exciting track publicly? Dr. Dre? Nope, he has too much riding on his next album 'Detox'. Snoop Dogg? Nope because he did a similar thing with his single 'Sexual Eruption' or 'Sensual Seduction' as it became known. That leaves Nas, but he's a Hip Hop vet compared to Kanye so that wouldn't make sense either.

So Kanye West does it again! In my opinion he's actually pulled off singing on a record as a hip hop artist like none before and I say this because people are actually taking it seriously and not judging it with their tongues firmly planted in their cheeks, which is a great achievement.

I remember being in an interview with Kanye when he first came to the UK promoting 'The college drop out'. He was asked who he thought was his main competition in the charts - his answer: Justin Timberlake! Justins album 'Justified' was a massive international success at the time so to me that just showed and still shows how progressive and forward thinking he is as an all round artist.

Judge for yourself

KANYE WEST - LOVE LOCKDOWN

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